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Entries in opinion (1)

Sunday
Jan232011

Who cares?

Greetings,

Here's an article on literature and how novels come to the internet by Laura Miller in The Guardian. She writes for Salon.

..."Do the people who constantly pester us for our opinions care what each and every one of us really thinks? Sort of and not really. What they require are opinions in bulk, so many of them that they can be analysed and averaged out and processed into useful data. Only then can they be sold, and then used to encourage us to buy more stuff. Our judgments matter, but primarily in aggregate, which makes us not so different from the faceless mass of television's audience as we are sometimes led to believe. The main distinction is that the crowdsourced are active collaborators in the commodification of their opinions, while TV viewers just get to sit on their duffs."

The Guardian...

Metta.